LOS ANGELES, March 7, 2025 /PRNewswire/ — The Federación Mexicana de Futbol (FMF) and Soccer United Marketing (SUM) have announced a multiyear partnership with El Mexicano® Brand, a leading provider of authentic Mexican food products. This collaboration unites El Mexicano® Brand with the Mexican National Men’s and Women’s Teams, offering exciting opportunities for soccer fans across the U.S.
As the official dairy sponsor, El Mexicano® Brand will be featured in MexTour and MexTour W, which showcase the Mexican National Teams in cities across the U.S. MexTour is one of North America’s most successful sports properties, boasting a fan base of 65 million people. MexTour W, entering its third year in 2025, continues to gain momentum.
“We are excited to partner with the Mexican National Teams for this collaboration,” said Gustavo Marquez Jr., CEO of Marquez Brothers International, Inc., owner of El Mexicano® Brand. “Soccer is a cornerstone of Mexican culture, and MexTour brings fans together in celebration of pride, heritage, and community. We’re thrilled to share our authentic products with fans during these amazing events.”
El Mexicano Brand® will offer fans a chance to enjoy its wide range of traditional and authentic Mexican food products while experiencing the thrill of the game. El Mexicano® Brand has been a trusted household favorite for over 40 years, bringing authentic sabor to every table. Through exciting in-stadium events, exclusive promotions, and special activations, we are creating unforgettable moments where food, culture and fútbol come together. Fans will connect with the team and brand while celebrating the passion of fútbol and enjoying the best in #AuthenticSabor!
“As the popularity of the Mexican National Teams in the U.S. continues to grow, especially with the upcoming Gold Cup and World Cup, Soccer United Marketing is excited to welcome El Mexicano® Brand as the FMF’s newest partner,” said Carter Ladd, Chief Revenue Officer of Soccer United Marketing.
Now in its 22nd edition, MexTour has thrilled fans with top-tier matches at world-class venues. MexTour and MexTour W will continue to provide live events, exclusive content, and engaging experiences for soccer fans, with El Mexicano® Brand at the heart of the action.
For more event information, visit www.SomosLocales.com or www.elmexicano.net.
About El Mexicano® Brand
For over 40 years, El Mexicano® Brand has delivered authentic Mexican products, including cheeses, sour creams, meats, jalapeños and more.
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